The digital landscape is rife with apps and spaces to engage with, but through it all, there is one common element; our email address is a unique digital passport that interlinks all our online profiles.
Email marketing is a powerful direct marketing strategy that involves sending commercial message to a group of people or potential customers/clients using email. Email marketing is an inexpensive way of communicating profitable or fund raising messages to your audience. Over the years, Email marketing has emerged as the most effective digital marketing strategy for getting new clients or communicating with the existing customer base.
- keyboard_arrow_right Research and insights
- keyboard_arrow_right Lead generation
- keyboard_arrow_right Content development
- keyboard_arrow_right Email design
- keyboard_arrow_right Sending campaigns
- keyboard_arrow_right Tracking and Marketing Automation
- keyboard_arrow_right Retargeting – email and PPC ads
- keyboard_arrow_right Measurement and Optimization
Email marketing with Marketing Automation is the best marketing strategy for not only brand awareness, re-engagement, and retention but also increase sales conversions and ROI.
It’s one of the easiest ways to reach and engage potential customers. The delivery rate for email is very high.In comparison, social media provides limited reach to existing followers.
Email marketing is a cost-effective way to boost your store and/or website traffic.One of the best uses of email marketing is building brand awareness.
Different businesses across unrelated industries have different priorities. It is agreed, though that lead generation is email marketing’s top benefit.
Emails drive more sales conversions. This is impressive since this conversion rate is higher than marketing channels like search and social.